RESEARCH BRIEF - Communicating CSR commitments and results within the context of stories (vs. bulleted list or other stripped down forms) can improve attitudes toward the company and thereby encourage positive attitudes and intentions with the company.
KNOW MORE in corporate citizenship
Welcome to our new website ccc.bc.edu! We encourage you to explore our newly enhanced, mobile-friendly platform. To help guide your experience, we’re sharing some of its most exciting and useful features.
Our new website has a robust resource library that is completely searchable in a variety of ways, including by topic. For example, if you want to learn more about employee engagement, you can access focused information about the topic, including relevant articles from our magazine, The Corporate Citizen, as well as research findings from management practice and academic study, recent regulatory decisions that may impact your corporate citizenship efforts, and webinars.
If there is a specific kind of knowledge asset you’re looking for (whether a research report or a webinar from one of our executive education course offerings) you can also search our resource library by type. In addition, you can search by keyword, mining for more information about “experts,” “data philanthropy,” or “ecosystem”—ccc.bc.edu has it all for you.
While all visitors will be able to easily search through our thousands of knowledge assets—including company examples, learnings from top leaders, and videos outlining effective corporate citizenship programs—members will have additional access and can seamlessly initiate knowledge requests, schedule on-site trainings, and access our online member community.
Are you from a member company and have a specific request? You can submit a knowledge request at any time via our website and our team will gather resources for you relating to corporate citizenship best practices and initiatives. Consider us your built-in research team. Remember, there is no limit to how many requests you can submit. This is one of many member benefits.
With its updated design, our new website makes it easier for all visitors to take advance of the insights, research, and executive education courses they’ve come to rely on from the Boston College Center for Corporate Citizenship.
Ready to advance your professional development to Know More, Do More & Achieve More in corporate citizenship? Click here to our upcoming course calendar.
Related Content
RESEARCH BRIEF - Brands may be missing the opportunity for two-way communication with consumers when sharing corporate-citizenship related information on social media.
This study considers the effectiveness of two marketing techniques associated with donating to charity. Cause-related marketing was found to be a more effective method than cause sponsorship in prompting Facebook users to share the brand page with peers.
The power of social media.