RESEARCH BRIEF - Communicating CSR commitments and results within the context of stories (vs. bulleted list or other stripped down forms) can improve attitudes toward the company and thereby encourage positive attitudes and intentions with the company.
DO MORE in corporate citizenship
We recognize how extremely busy corporate citizenship professionals are—as a result, one of the chief aims of the new ccc.bc.edu was to make it easier for folks to access Boston College Center for Corporate Citizenship resources both when they’re at the office and when they're on-the-go.
In addition to offering an extensive, easy-to-search digital resource library, the new ccc.bc.edu features a more attractive, seamless, and adaptable user experience. By providing a more intuitive and responsive interface, we are connecting you with essential tools that will help you to get your job done faster and more effectively.
For example, you can now easily browse through and register for any of our upcoming webinars, in addition to watching archived Center webinars on any of your devices at any time.
Webinars will continue to be complementary to individuals from our member companies, and available for a small fee to non-members. Members will also be able to access our robust video archive to check out any videos they might have missed. As we are committed to offering a depth of knowledge, as well as tools and resources that are tailored to meet our users’ needs, all of our archived videos are paired with related news in corporate citizenship and links to relevant publications. Please view the Member List to see if your company is a member. Anyone from a member organization can access these resources. If you have any questions about the benefits you receive as a member of the Boston College Center for Corporate Citizenship, please contact us ccc@bc.edu.
In addition to offering an intuitive user experience, our new website also allows members to easily access the Center’s Online Member Community—which can be used to expand professional networks and increase dialog across industries, time zones, and areas of expertise—as well as to networking forums and job postings.
We are excited to help you better familiarize yourself with our new website, especially knowing that it provides access to Boston College's best-in-class resources and services 24/7. Now you can utilize ccc.bc.edu—from all of you favorite devices—as your direct conduit to corporate citizenship leaders and peers throughout the world.
Ready to advance your professional development to Know More, Do More & Achieve More in corporate citizenship? Click here to our upcoming course calendar.
Related Content
RESEARCH BRIEF - Brands may be missing the opportunity for two-way communication with consumers when sharing corporate-citizenship related information on social media.
This study considers the effectiveness of two marketing techniques associated with donating to charity. Cause-related marketing was found to be a more effective method than cause sponsorship in prompting Facebook users to share the brand page with peers.
The power of social media.