Corporate Citizenship Communications | ONLINE
Complete your Certificate in Corporate Citizenship Practice online with our reduced pricing options. See below for more details.
Learn to craft attention-grabbing CSR messages that captivate your audience.
In a crowded communication landscape, how can you make sure your corporate citizenship messages cut through the clutter? Whether you are trying to increase awareness of programs among employees and potential volunteers, or developing an external messaging campaign, all corporate citizenship professionals need to craft persuasive, compelling messages.
In this course, you will learn:
- How to align your company's corporate citizenship message to your company’s brand and marketing messages.
- How to customize communications to engage different audiences and still maintain a cohesive message to build awareness of your company’s corporate citizenship while reinforcing corporate messages and brand.
- How to apply scientifically proven principles of psychology to improve the "stickiness" of your message and to increase the likelihood that your audience will respond to your call to action.
- Tools for rewarding employee participation in corporate citizenship programs and measuring engagement.
COURSE STRUCTURE
Start and finish on your schedule: Courses take 15-17 hours, including video content and exercises.
Module 1: The World of Corporate Citizenship and Communications Context
- Introduction to relevant context and communications landscape
- Activity: Discussion and reflection on your company’s role in society
Module 2: Vision
- Build big ideas and ensure communications connect your work to the world people live in
- Activity: Apply learning to a company case study
Module 3: Understanding your Audience
- Gather information and direct communications purposefully
- Activity: Discussion and build value for your corporate citizenship programs for different audiences
Module 4: Message Development
- Identify the qualities of a great message and learn how to integrate the principles throughout your communications
- Activity: Reflection and message drafting exercise
Module 5: Principles of Persuasion and Sticky Messages
- How to make your communications persuasive and sticky
- Activity: Improve communications by applying these principles
Module 6: Messengers and Channels
- How to select the right channels and explore citizenship reporting
- Activity: Discussion to evaluate a company example and evaluate a social report
Module 7: Message Discipline
- Introduce a message discipline tool that will help communicators stay on message
- Activity: Create a message triangle for a case study and your own company
Module 8: Crisis Communications
- How to prepare ahead of time so you can react quickly in the event of a crisis
- Activity: Case study and crisis preparation pre-work for your own company
This course is for:
This program is designed for corporate citizenship professionals seeking to improve their internal and external communications and better coordinate with Communications, PR, and Marketing colleagues. This course is also helpful for Public Relations, Marketing, Communications or other roles that are responsible for the CSR/citizenship communications or those have direct contact with key company stakeholders. Content will be taught at a beginner level.
Professional credentials earned:
- 5 certificate units toward a Certificate in Corporate Citizenship Practice (Required Course)
- 5 certificate units toward a Certificate in Sustainability Reporting (Required Course)
- Digital Recognition of Course Completion to display on your social media platforms or personal website.
Tuition
- Member: $2130.00
- Non-Member: $2900.00
This pricing model excludes our Brand and Reputation, CDP Reporting, Integrated Reporting, and Supply Chain courses. If you would like to take these courses as part of the multi-course option, please contact us at ccc@bc.edu.