Building corporate citizenship connection creates lasting value
A properly managed balance sheet generates long-term, lasting value, and makes it possible to bride the gap between sometimes conflicting goals of business profit and commitment to CSR.
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ISSUE BRIEF - Cause marketing campaigns raise proceeds for nonprofit causes, connect brands to nonprofit organizations, improve reputation—and when successful—drive sales. By understanding the relationship between such communications and corporate citizenship programs, CSR professionals can effectively generate both business and social value.
RESEARCH BRIEF - This study observed market value of ~200 firms from 2002 to 2021. Researchers looked at the firms’ overall ESG scores and scores for each of ESG’s three pillars: environmental, social, and governance...
THE CORPORATE CITIZEN | WINTER 2023: This article looks at how today's executives view and value corporate citizenship efforts.
RESEARCH BRIEF - Can positive changes in a company's ESG characteristics serve as a useful indicator for predicting investment quality?