At this 2023 Member Meetup, members discussed ideas and challenges surrounding different corporate responses to the humanitarian crisis in Israel and Gaza.
Cause Marketing and Corporate Citizenship
Cause marketing is when a firm designates a set portion of a product’s sales or solicit donations from consumers at a point-of-purchase for a specific social cause or nonprofit organization. These campaigns raise proceeds for nonprofit causes, connect brands to nonprofit organizations, generate consumer goodwill and—when successful—drive sales. Read on for the history and best practices on the relationship between cause marketing campaigns and corporate citizenship programs.
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At the October 2023 Member Meetup, members discussed best practices in employee volunteer participation--including why participation rates aren't always the most important metric.
At the September 2023 Member Meetup, members discussed corporate grantmaking issues including foundations, multi-year grants, and Trust Based Philanthropy.