Corporate Citizenship
Corporate citizenship is how a company exercises its rights, obligations, privileges, and overall corporate responsibility within our local and global environments. The measurement and return on investment (ROI) of corporate responsibility and corporate citizenship is defined by how well companies responsibly manage not only their financial performance but also their environmental and social impact. Whether we call it CSR, Corporate Responsibility, or ESG, great corporate citizenship goes beyond a focus on addressing surface-level sustainability efforts or corporate philanthropy. Today’s leading responsible corporations draw on the collective impact of a variety of initiatives that address an array of trends and emerging issues.
What is their secret to making the greatest impact? They select the issues that can be met most directly by their unique resources. By addressing those issues that are most material to your company and industry, you can work with colleagues across your company to develop corporate citizenship programs through which value is shared by shareholders, employees, and other stakeholders—delivering both meaningful social value and a strong financial bottom line. As CSR professionals, we create, execute, and communicate initiatives that address many of the world’s most pressing challenges—issues that affect company operating contexts. The underlying goal of corporate citizenship remains clear: create a better world in which to do business and a better world in which to live.