BBVA Compass: From unacceptable results to an award-winning program

The video below is a presentation from the 2019 International Corporate Citizenship Conference in Dallas, TX.

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Even the most well-meaning brands can miss a step, disappointing their stakeholders and employees. While focusing on great programs in one area, other areas can be suffering and impact the whole enterprise. The BBVA Compass Responsible Business team shared their company’s journey, which meant creating new programs and processes in order seek excellence in their community reinvestment and corporate citizenship functions. BBVA Compass Director of Communications and Responsible Business Reymundo Ocañas shared the the path the team took to achieve award-winning recognition after more challenging beginnings.