Mary Kay: It’s not just CSR: It’s personal—How Mary Kay took its cornerstone grants program and is turning it into an inspiring citizenship effort

The video below is a presentation from the 2019 International Corporate Citizenship Conference in Dallas, TX.

Save the date for the 2020 Conference in San Francisco on March 30 - April 1. Learn more.

Corporate citizenship professionals are masters of harnessing the passion of employees and the purpose of organizations to create innovative and impactful programs. But how do you know when it’s time to elevate a successful program? In this dynamic session, Mary Kay shared how it's reimagining its longest-running program to create a more personal and storytelling approach to inspire millions. For more than 20 years, The Mary Kay Foundation℠ has been quietly investing in cancer research with top universities across the United States. Mary Kay Chief Scientific Officer Lucy Gildea as she shared Mary Kay’s strategy shift to take its cornerstone grants programs to an inspiring citizenship effort.