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The power of mobility for all

THE CORPORATE CITIZEN | SPRING 2022: Toyota fills a talent innovation gap with inclusion o...

Consumers pay more for green products when they perceive personal connection and good value

RESEARCH BRIEF - Consumer purchase satisfaction, willingness to pay a premium price, and ...

Inclusion as a strategy

THE CORPORATE CITIZEN | WINTER 2022: How companies are incorporating DEI throughout all fu...

Want environmental innovation? Partnerships increase your chances of success

RESEARCH BRIEF - Encourage collaboration with multiple stakeholder types to increase eco-i...

Storytelling improves consumer trust and engagement in corporate citizenship

RESEARCH BRIEF - Consumers are more engaged in and believing of corporate citizenship com...

Try price promotions to improve cause marketing success

RESEARCH BRIEF - When used in a cause marketing setting, price promotions, such as discoun...

LGBTQ+ workplace equality policies drive customer satisfaction

RESEARCH BRIEF - LGBTQ+ workplace equality policies enhance a firm’s ability to detect nua...

The consumers most likely to punish companies for controversy—and how to win them back

Following a corporate social or environmental controversy, consumers who are less acceptin...

Financial empowerment: A holistic approach

Umpqua Bank’s unique approach to financial inclusion combines philanthropic engagement, li...

Brands Stand Out with Social Impact

THE CORPORATE CITIZEN | SPRING 2020: Major League Baseball and Umpqua Bank demonstrate bes...

Cause marketing purchases linked to increased consumer indulgence

RESEARCH BRIEF - Consumers who make a cause marketing purchase are more likely to experien...

Earth-Saving Innovation

THE CORPORATE CITIZEN | WINTER 2020: Pitney Bowes and Baxter create environmentally friend...